"Registering an impressive average audience rating of 40.7%, Jumong, the MBC-TV historical drama, is thought to have taken in over 45 billion won (US $49 million) in advertising and broadcast rights in the nine months it has aired. The drama's 81st and final episode will air on March 6. Named for the founder of the Koguryo Kingdom (37 BC - 668 AD) in Manchuria and the northern part of the Korean peninsula, the show, initially projected to run for 70 episodes, was extended due to its spectacular success. Each episode carries as many as 32 prime-time advertisements. So far, eight countries have coughed up US $8 million for the right to broadcast the drama locally, including Japan, Taiwan, Hong Kong, Vietnam, Singapore, Thailand, Malaysia and the Philippines. Marketers shell out 300 million won to lease the show's name for use on alcoholic beverages, men’s cosmetics, and even a brand of rice.
"Meanwhile, the drama has upset Chinese authorities and Internet users, who accuse the show of being chauvinistic and anti-Chinese and charge them with following in the footsteps of Japanese attempts to rewrite history. Jumong, one of four recent television dramas set in the Koguryo Kingdom, depicts the founding myth of the ancient kingdom. The interest in Koguryo-based dramas is tied to a territorial dispute which arose two years ago between Korea and China, and some Chinese scholars have been trying to incorporate the history of the ancient kingdom into that of their own country. The Chinese government denied access to shoot some of the important battle scenes in their country to producers of Yongaesomun by SBS and KBS' Taejoyong and the Chinese Communist Party's information department recently imposed a press embargo on Taewangsasingi, all three dramas set in the Koguryo Kingdom."
[Original Source: The Korea Times, Chosun Ilbo, The Hankyoreh]
I'm always amused that people have to get so uptight in regards to what's depicted in television and movies. They're for entertainment value primarily, and even if there are some artistic licenses being taken or opinions expressed over historical aspects, it's only from a handful of induviduals. I don't understand why China has to start pointing fingers in this case and making it seem that there's a political agenda underneath. Seems they're also doing what they accuse Korea and Japan of, therefore it's a never ending cycle. I've seen this done by so many countries, including last year when Korea got all riled up over views in a Japanese manga, and personally I think it's sad. It's just a TV story, for goodness sake; can't we just enjoy it? o_o